#SchwabCryptoGoesLive: $12 Trillion Just Opened the Door to Bitcoin. Yesterday, Charles Schwab began rolling out spot crypto trading to its first wave of retail clients. Bitcoin and Ether. Directly inside the same account where 39 million Americans hold their stocks, ETFs, and retirement portfolios. The number that matters: $12 trillion in client assets. That's the pool Schwab is now connecting to crypto — not through an ETF wrapper, not through a futures product, but direct spot trading. CEO Rick Wurster framed it plainly: clients have 98% of their wealth at Schwab and 1-2% at a crypto-native firm. They want it all in one place. Schwab just built that place. Paxos handles execution and sub-custody. Schwab Premier Bank serves as primary custodian. The fee is 0.75% per trade — cheaper than Fidelity's 1%, more expensive than Robinhood's floor. New York and Louisiana are excluded from the initial rollout. The competitive impact is immediate. Coinbase and Kraken are both now rolling out commission-free stock trading — moving toward Schwab's turf. Schwab just moved into theirs. The lines between crypto-native and traditional finance are dissolving in both directions simultaneously. Schwab is the fifth major Wall Street institution to enter crypto in 2026, after BlackRock, Fidelity, Morgan Stanley, and Goldman Sachs. At this pace, the question isn't whether traditional finance accepts crypto. It's whether crypto-native exchanges can hold their ground. #SchwabCryptoGoesLive