A little reflection on our year so far and what's next for LFJ What hasn't worked This year hasn't been easy. We set out to become the "one stop shop" crypto platform with a multichain aggregator, DEX, launcher, terminal, screener and ended up becoming a jack of all trades in a crowded field. We bet big on Token Mill on Solana. A few hard lessons we learned along the way are: • God candles end up becoming PVP exit liquidity events • Growth spend in this vertical gets crazy expensive • We were too late to the token launching space Couple that with a lethargic altcoin market and all in all, it's been a very frustrating year. So what's next? 10/10 was a sobering time for all of us. It made us reflect on what we're doing and what we should be spending our energy on next. • For starters, we are well capitalised. We don't park our money in lending protocols nor do we trade. it. • We're going back to our roots: DEX + DeFi. I am happy to announce that Liquidity Book V3 is currently underway. • We're doubling down on a future where everything is onchain. An RWA product is coming. • Despite the slowdown in trenches, we don't think token launchers are dying. A new Token Mill is coming soon with a PVE mechanic that replaces the god candle. • We will continue to push growth on Avalanche and Mantle, as well as bet on exciting new chains like Monad. • Lastly, we'll continue to keep an eye open on new metas and moonshot ideas. TLDR: We overextended trying to do everything, learned expensive lessons on token launches, but we're well-funded and refocusing on what we do best - DEX/DeFi innovation with LB V3, RWA products, and a reimagined Token Mill.