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Upgrades to our McLaren F1 branding

Hong Kong, January 17, 2024

Side hero

OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, today announced that as part of an expansion of its partnership with the team, the OKX logo will be featured on the side pods of the McLaren F1 car livery for 20 races in the 2024 F1 season, in addition to other OKX branding placements on the car.

Front

McLaren's new 2024 car livery, announced on 16 January and featuring the OKX branded side pods took inspiration from the OKX-McLaren jointly designed "Stealth Mode" livery revealed in September 2023.

Haider Rafique, OKX Chief Marketing Officer said: "We are thrilled to be part of the new McLaren F1 Team campaign 'Whatever it Takes.' We love the spirit that McLaren is taking into the 2024 season and we are excited to see that elements from our co-designed livery from Singapore have been integrated in this year's design. It feels like this will be a special year for McLaren and an epic one for our partnership as well."

Rear

McLaren Racing CEO, Zak Brown said: "Our partnership with OKX is going from strength to strength and we’ve delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the innovative and forward-thinking OKX brand front and centre in the fast-paced world of Formula 1.”

This extended partnership between OKX and the McLaren Formula 1 team is a significant step in bridging the dynamic worlds of Web3 and blockchain and elite motorsport, bringing fans and enthusiasts closer to the intersection of technology, innovation and speed.

Disclaimer
Deze inhoud is uitsluitend bedoeld ter informatie en kan producten bevatten die niet beschikbaar zijn in jouw regio. Het is niet bedoeld als (i) beleggingsadvies of een beleggingsaanbeveling; (ii) een aanbod of verzoek om crypto-/digitale bezittingen te kopen, verkopen of aan te houden; of (iii) financieel, boekhoudkundig, juridisch of fiscaal advies. Het bezit van digitale bezittingen of crypto, waaronder stablecoins, brengt een hoog risico met zich mee en de waarde ervan kan sterk fluctueren. Overweeg zorgvuldig of het, aan de hand van je financiële situatie, verstandig is om crypto-/digitale bezittingen te verhandelen of te bezitten. Raadpleeg je juridische, fiscale of beleggingsadviseur als je vragen hebt over je specifieke situatie. De informatie in dit bericht (inclusief eventuele marktgegevens en statistieken) is uitsluitend bedoeld als algemene informatie. Hoewel alle redelijke zorg is besteed aan het voorbereiden van deze gegevens en grafieken, aanvaarden wij geen verantwoordelijkheid of aansprakelijkheid voor eventuele feitelijke fouten of omissies hierin.

© 2025 OKX. Dit artikel kan in zijn geheel worden gereproduceerd of verspreid, en het is toegestaan om fragmenten van maximaal 100 woorden te gebruiken, mits dit gebruik niet commercieel is. Bij elke reproductie of distributie van het volledige artikel dient duidelijk te worden vermeld: 'Dit artikel is afkomstig van © 2025 OKX en wordt met toestemming gebruikt.' Toegestane fragmenten dienen te verwijzen naar de titel van het artikel en moeten een bronvermelding bevatten, zoals: "Artikelnaam, [auteursnaam indien van toepassing], © 2025 OKX." Sommige inhoud kan worden gegenereerd of ondersteund door tools met kunstmatige intelligentie (AI). Afgeleide werken of ander gebruik van dit artikel zijn niet toegestaan.

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